PiehSoft · Design & Software Engineering · Phoenix, AZ
I'm William Pieh, and PiehSoft is my practice. I rebuild iPhone apps and the backend, data, and AI systems around them, and I do the design and the engineering myself, from the first audit to the App Store.

Every project below is in production. Each case study covers what was built, how, and what it achieved.
A native iOS rebuild for 5,000+ hunters
5,000+Production users

A student app used by 14% of campus within three weeks
14%Of the student body, 3 weeks

An automated lead pipeline for a regional bank
$100K+Annual lead value

Three contracts, from frontend work to architecture
3Contracts, each wider in scope

From the Halo+ review
“This is one of the most impressive things I've ever seen, and what you guys have done is really clever. It's on the level with when we ask full-stack developers to go and do work.”
GCU Assistant Vice President of Campus Technology
Follow-up review of Halo+
“With what you had worked with, that's well thought out, really. If we were betting on mistakes I would expect somebody to make, you've mitigated many of those mistakes in your own thinking.”
GCU Chief Information Security Officer
Architecture review of Halo+
How I work
In the first week I review the codebase, security, and running costs, and write up what I find, ranked by risk. Anything urgent is fixed before feature work starts.
How it went at HornScoreYou get
A written report, findings ranked by risk, and the urgent ones already fixed.
About
I'm a designer and engineer in Phoenix, and I've been shipping production software since 2021. I work across iOS, the web platforms around it, and the AI and data systems that connect them, from research and design through running it in production.
I work best with businesses whose core app works but has outgrown its codebase or its design, and with teams that want AI or automation added to a product they already run without breaking it.
You work with me directly: the person who audits your code is the one who designs the screens and writes the software.
What I do
Native SwiftUI apps, from research and component systems through App Store launch. Past work includes field tools, data capture, and consumer apps.
Rebuilding the interface of an app that works but feels dated, while keeping its data, integrations, and users. Most engagements start here.
Production data pipelines, server-side APIs, and integrations with the systems a product depends on.
I also take on mobile and backend builds for studios and agencies, under your brand or mine. You keep the client relationship; I handle the build and stay on through handoff and upkeep.
Contact
We start with a 30-minute call to scope the work. Standard contracts run 6–10 weeks, and longer retainers are available for ongoing product work.
Book a 30-minute call
Or reach me directly